Business owners are all trying to do one thing, get customers. In a world full of advertisement it’s difficult to know which media outlet to use in order to advertise to potential clients. To help make this easier I’d like to cover what exactly mass media is and the different outlets you can choose from.
What IS mass media? By definition, it includes any means of communication which reaches large amounts of people. That’s a fairly broad term which can make it all the more difficult to choose a method on which to advertise. This term was coined back in the day when radio and television were these crazy new inventions, but now that the World Wide Web exists, the options are seemingly endless.
Let’s start with the basics.
Publishing Media is the “original” form of mass media, in other words PRINT. This includes newspapers, magazines and books. Most are probably thinking “books?”. Although they may not be a popular form of advertising, they do help to get messages out to the masses so in this case they are considered a form of mass media. Printed newspapers are dwindling in popularity but still a violable option for advertising, especially to older generations