Online Profiles – Managing your Identity
The internet is a very important platform for human beings the world over. Many activities of human beings are being undertaken online in recent times. Its use for advertisement is rampant. However, there is a good number of people who use the platform to build their own brands. The brand can be your own name that you want to sell to make money or for other reasons. For you to advertise your own name as a brand, you need to create a profile as an identity.
Creating an identity for your name online is not difficult. Management of the profile is however not as easy. This is because from most search engines, when your name is searched, everything about you is revealed. In some cases, you might not want some aspects of your life to be revealed when searched on a search engine. This poses a problem. You want some parts of your identity revealed while others to be hidden. How do you ensure that this happens?
Online identity management is a field that works hand in hand with search engine optimization. With search engines, it is possible to customize what appears after searching. Using this concept, you can determine information that appears after your name is searched. Business persons use SEO to create a competitive edge over their competitors. This happens if other people are offering similar products online.
The case of a man called Michael Bullard Jr. brings out a situation arising from online identity management. The man had court cases that affected his name. From the cases, information about his life was revealed. His images were not spared either. Now, if you search the name of the person, there is a problem. When you search him, what appears is information about his legal problems. Part of the information are photographs of the person while in custody.
There is definitely an identity issue in Michael Bullard situation. How can he or any other person control what appears when one searches their name? Can he control what details appear? Well, there are solutions to people such as Mike Bullard Jr. This is through optimization of what appears online. With optimization, you determine what details are viewed first when your name is searched.
The internet has become a very huge platform hence there is need to establish what appears when your name is searched. Having established that, you can then ensure that online identity management enables you to only portray aspects of your life that you would want to be viewed by those who search your name on any search engine. This way, you can build your brand online using your name that has already gained popularity and use the brand for different ventures.