Category Archives: Advertising

What It Takes to Bring Your Business into another Level of Success

As you witness your small business growing from zero to being at the door of becoming a household name, you must have realized that to bring it to another level of recognition, you need to go global. And by today’s standard, going global means having a widespread fame all across the internet. Having millions of followers on various social media accounts is something commendable indeed, but you need to know that such a feat isn’t particularly extraordinary as everyone can earn the same level of widespread popularity overnight. No, you should not abandon the notion of having a very sensible presence on the net. In fact, that is just one step away from being globally acknowledged. What you need most afterwards is a website. Yes, as simple as that may sound to you, you will be able to see what improvement this development can bring to the table once you get a grip on it. A website is not merely a tool. It is, too, not a simple extension for what you have done through social media accounts. It is what you have to pay your attention to and invest your resources in. The thing that sets a still-in-development business from the ready-for-maturity one is this.

 

A website is your business’ identity online; it is like its name card, the one with which everybody living in this planet can associate the entity that you manage with its image. Sure, you can still employ social media accounts as a means with which you can get in touch with your customers directly but a website provides you with certain sophistication. Its existences lends toward your business’ legitimacy. As said in prior, anyone can operate through any means of social media. But only the dedicated one, the committed and the most trustworthy, can put a website into a good use. Now, in no way is this method to discredit social media-operated business. There are a lot of examples where a business owes its success to social media. Some may feel sufficient just with that. But in order to create an environment that feels exclusive, you’ll need a website still. This is thanks to the fact that despite its admittedly pliable nature, social media have their flaws: they are limited in options. What options anyway? Well, for example, it is entirely impossible to create a brand’s logo through them. One can only display such a distinct identity marker on one’s social media accounts after it is created. And where can one get such a treat? Why, from a web designer, of course.

 

Take Citrus Kiwi, for example. This web design Phoenix-based company offers a broad selection for anyone who wishes to build an online presence where they can put any kind of products they have in display. From a simple website building service to creating sites with e-commerce optimization to making a dependable brand’s logo, this provider can handle pretty much everything. But that’s just one example, of course. What you need from such service-providers is the opportunity to see if they can cater to your specific vision. See if the one provider you pick can offer you a personal consultation with select web designer, privately. You must be given freedom to talk about your likes and dislikes, what to appear on the pages and what is not, what to improve and what to downgrade. So, see if the one serving you their capability has the ear that wants to hear everything you have in mind because this is going to be the one website that will represent your business. Everything needs to be in order and in accordance with your vision. Of course, as a good entrepreneur, you must do your part too. Listen to any input floored by the expert. Know when to compromise, when things can’t be done in your way, technicalities, and all. And above all, make sure that everything won’t put a dent on your wallet. As good a medium can get, if it is too taxing for you to take in terms of financial capacity, you should know too when to hit the brake. Given that your business is still on its way to become an empire, everything needs to be economically well-calculated.

Using Vinyl Banners to Advertise

When choosing to advertise your business or project there are a variety of options on how to go about it. Options like TV ads, radio commercials, social media campaigns, and newspaper articles can take a lot out of your budget. One option that has proven to be successful time and time again is custom banners.

Most people are probably thinking, “Banners are better than Facebook?” and while that depends on what you are advertising and how much you have to spend, banners can a successful as well as cost efficient option for your business. I would highly recommend them for small businesses that thrive off of a local clientele.

Custom banners are highly durable yet can easily be removed and used over and over again. There are multiple ways to install them and most will come with grommets so you can easily attach them wherever you like without damaging the banner itself. For the banner to be successful, placement is key! If you are using it in front of your business, be sure it can be seen from afar and there are no trees or anything blocking the view for those driving by. Using a spot light at night may also be a good idea so customers can locate you.

Due to the fact that banners are made with vinyl, it is easy to create a fun, vibrant banner. Vinyl decals that are used for the lettering come it a variety of colors and can be cut to just about any size or shape. When designing your banner, it is important to keep in mind that you want the lettering to stand out and also be easily readable from afar. Picking a detailed script font may not be the best option. Also, make sure your colors pop, putting yellow lettering on a white background can make it very hard to read, however if you use a black background the yellow will really stand out.

Graphics are also key and can be what sets your banner apart from the others. Be sure your image is eye grabbing but not so distracting that it takes away from the information you’re trying to get out there. Many sign shops have the capability of printing out multi-colored images (much like you printed them off on your home computer) giving you the opportunity to use your own graphics and logos without having to simplify them.

One of my favorite things about using banners is their versatility. If you want to hang it on the side of your building, you can do that. If you go to trade shows often or are setting up booths banners are great options for that as well in that they can easily be moved around and folded up when you’re ready to go!

No matter what your business, custom banners are a simple, cost efficient option to help advertise your business. From their versatility to the wide range of design options, they are truly a great option for all your signage needs.

The Features And Benefits Of Using Portable Advertising

Portable advertising banners are some of the most exciting and attractive advertising solutions available at conferences and exhibitions today. You should consider getting custom-made portable advertising solutions for your next trade show to ensure your products stand out. By reviewing the benefits and advantages to be had by using these brightly colored displays, you will be able to maximize the results your exhibition advertising strategies generate.

Banners that are portable can be designed to meet your unique requirements too. There is an assortment of banner sizes for you to choose from to ensure your advertising displays look perfect in high-profile locations. Whether you are trying to bring more traffic to an exhibition booth, or you are just trying to provide potential customers with additional information about your products and services, you can use these customized solutions to achieve your advertising goals.

If portability is the key to your advertising strategy, you should start your search for the perfect advertisement by reviewing the various features of these products that make them so portable. Banners are typically very lightweight and can be folded up to make them easy to carry. Also, some companies now design their products to retract so that you can easily carry them after a long day of selling.

Advertising solutions that retract come in a wide range of sizes to meet each advertiser’s unique set of needs. Retractable banners only take mere seconds to set up and they look just as professional as any other advertising solution at exhibitions. Plus, due to the small size of their base, they can be placed just about anywhere around your exhibition tent to maximize the visibility of your brand.

If mobility is to be desired, you may also prefer to only buy products that come with their very own carrying cases. In this way, you can easily secure all of your advertising products at the end of the day and transport them to your vehicle without having to carry bulky signage around. Some signage transport cases even come with wheels to make the process of transporting them a breeze.

Products that come with their own carrying cases are quite desirable, because carrying cases can keep your signage in perfect condition as you move from one location to another. By properly caring for the signage you buy, you can prevent the graphics from becoming worn over time. In this way, your graphic displays will continue to impress visitors to your exhibition tents so that you may ultimately make more sales in the future.

There are many options when it comes to the size and shape of the banners that are available. Some advertising displays are tall and narrow to attract attention from afar while others are short yet bulky to grab the attention of people as they meander by your booth. In this way, you can customize your advertising solutions to meet the unique requirements of each venue you attend.

Media walls have proven to be the standard in the portable banner industry due to their vibrant and professional appearance. A colorful wall of imagery representing your brand and products will surely dazzle all who pass by. A substantial amount of important information can be incorporated into a media wall to generate additional brand awareness at conferences.

3 Must Have Tips To Advertise Successfully

This may sound crazy, but there was a time in America, and all over the world, where no one brushed their teeth. I am not talking about the Dark Ages or far away time, but around 100 years ago. When World War I was happening, America’s dental hygiene was very, very poor.

Fresh breath and a bright smile did not indicate status or refinement. Dentists only existed to pull teeth or when something painful needed to be taken care of.

Thankfully, times have changed and most people brush their teeth at least once a day. Half of those people, also floss daily. All these good things were started with a man Claude Hopkins. The story of ‘Pepsodent’ is the big story of his success. He was responsible for the habit of tooth brushing, and made a lot of money doing so.

It took a decade after this campaign initially ran for half of America to be brushing daily. This created an entirely new national habit.

Within a few years, this campaign was exported to more countries and languages using the same basic appeal. These ads earned him over 1 million dollars with this one campaign. To put this in perspective, you could buy a brand new Ford Model A for $385!

Here are the top tips you can learn from this classy campaign.

1. Do Your Research

Hopkins read every dental textbook he could find looking for any nuggets of inspiration to start his campaign. He used very specific, quantified statements based on tests, comparison and data which is the most effective way to make a claim. You need numbers to present – something that is real. Hopkins kept going in his research until something caught his eye, and he started with that.

2. Make Your Prospect Say Yes

What finally popped out at Hopkins was the mention of a strange phenomenon which was plaque. This was not a commonly recognized word then. No one, including most dentists had never even heard of it.

He thought it was a weird word, so he called it ‘a film’ and referenced it in his ads. Part of his ad said to run your tongue across your teeth, and you will feel a film. Why would any woman have a dingy film on her teeth? ‘Pepsodent’ removes the film.

What is interesting is that you can “feel” the plaque. This is not an abstract notion. Anyone can instantly verify whether they are experiencing this problem. This creates an immediate yes. If you were asked if you feel a film on your teeth, how likely are you to check?

If the answer is yes, you might want to go brush your teeth! Hopkins created anxiety about a previously unknown thing and got his audience to say yes. He made them feel self-conscious about something they were previously unconcerned with.

3. Present Benefits Trump Future Pain

It is human nature to respond to something right away. That is why you see timers on offers. If most people don’t act right now, they probably never will.

We are also terrible at predicting and planning for the future. Most have retirement as a goal, but more than 2/3 of the population is short of their retirement savings.

Our brain is not programmed to plan for the future. Hopkins recognized this and knew prevention would never be the key. We will do anything to cure a trouble, but little to prevent it. For example, if you have a headache, you will do something immediately to alleviate the pain.

We want to alleviate the pain and gain that benefit right NOW – not days, weeks or months later. To learn from this, you need to focus on what product or service you have that has immediate benefit. Provide an answer as quickly as possible.

All this being said, you won’t win every single time. Do you think Hopkins wrote just one ad and all of a sudden the whole world changed? He wrote many ads and failed miserably with an earlier campaign for Quaker Oats.

Another lesson to learn from Hopkins is to be persistent and keep going. You never know what is going to be a success until you give try something and stay focused on your ultimate goal.

4 Tips for Making the Most Out of Your Digital Menu Board

So you’ve made the plunge and decided to switch to a digital menu board in your drive-through, fast food restaurant, or coffee shop. What can you do to make sure that you’re using it to its greatest potential?

During your opening phases for preparation to implement digital menu boards, make sure to think about the full scope of your design and it should fit in seamlessly with your brand’s current design features and brand messaging. Don’t forget who you’re targeting!

1. Focus on pre-bundled combos or meals. Customers, whether in a drive-through or in line indoors, tend to get nervous when asked what they want to order. Devoting enough space to combo meals helps the customer make a decision fast, and can help you to up-sell products.

2. Make it readable. Customers often report that either menu boards are too high up, or the writing on them is too small. Nothing’s more frustrating than not being able to see the menu when you’re hungry-except maybe spending money on digital signage only to have nobody read it. Place your menu board in a visible location, and make your font large enough to read, even for someone who just walked in without their glasses.

3. Be smart with pictures. Our eyes are drawn to pictures, so make them count. Especially in food service, it’s important to have images of your products available-particularly the products you want to be selling more of. Want to sell more desserts? Combos? Drinks? Devote more pictures to them. Consumers will take notice.

4. Change it up. With the rise of digital signage, menu boards are now more dynamic than ever before. Changes on electronic boards can be made much more quickly and at a lower cost than they can with traditional boards-take advantage of this opportunity, and devote some space to changeable options! Don’t change your whole display regularly or people will get confused, but leave some space to make use of your dynamic menu board: use it to showcase specials, promotions, or seasonal messages. (Know your Audience) Think about the placement of your digital menu board. Are visitors walking by quickly, on a staircase or waiting in a workplace? How will this affect your skill to promoting to them? Keep in mind what the most suitable font size will be for the conditions provided along with how quickly the text and items should move or scroll.

Many customers stop to look at the menu each time they come in. Putting time and thought into how your restaurant or drive-through menu board is organized really can make a difference!

3 Mind Blowing Methods for Advertising With Promotional Items

There are various methods of advertising for your company. The print media and the television are traditional mediums to advertise since the erstwhile days. But with the progress of technology new ways of endorsing your business is coming to the forefront. The promotional items are quite commanding marketing tools for improving the reputation of your business and build the brand awareness.

Anything ranging from cooler to coffee mugs can be made into a promotional item. These products, unlike the previous ones, are both cost-effective as well as versatile. Below are enlisted some of the ways by which you can make the possible usage of your promotional items.

Advertising techniques of Promotional Products

There are various ways that will enable you to advertise using these promotional items.

Social Networking: In order to be at par with the modern world, you can actually click pictures of the products and upload them in the social media. In case you own an athletic clothing store you can upload the clicks of the free t-shirts that you are willing to offer the loyal customers. You can also make your team members to take snaps by pinpointing your company logo with a smile on their face. You should also prompt the social networking followers asking them to shop in your online store or go to your nearest retail destination.

Display in the Store: These advertisement tools once put to display at your store will increase the curiosity of the customers. You can put the signature bag of your company with the mannequin that is on full display in the front of the shop. You can also post a sign beneath the display where the consumers will be able to know the vital information about the product. Make the gift as appealing as possible so that they are easy to catch the eyes.

Promotion of website: Advertise that you are offering promotional gifts to the customers. You can make an active link with the words that will show the items that you are offering as a promotional item. Suppose you are selling bedding items then you can provide a set of candles as a promotional gift. You can also present pragmatic items like that of flashlights and tape measures with your logo imprinted on top. This will also enable the family and friends of your customers to be aware of your brand.

The above are some of the ways in which promotional gifts can be used for advertising.

Vinyl Decals – A Great Advertising Option

When you own a business, you know that advertising is a vital part of your marketing plan. The need to grab the attention of new customers as well as keep the attention of your existing customers is key in keeping your business going. While we all think of social media advertisements, radio and television ads as well as billboards and newspaper ads, one very effective yet underutilized method you may not have considered.

One popular trend for advertising that has come about recently is decals. This is a great option for advertising in that they can be customized and used in so many ways. If you want simple lettering for windows or company cars, you can choose from a variety of colors of vinyl die cut letters. On the other hand if you want to include a graphic or use a variety of colors, full color prints on white vinyl may be the better option. This lets you use whatever graphics you may already have for your company and not have to worry about color matching or anything like that. Decals can also be cut to just about any shape and size you want! That means that you can choose from millions of font options for lettering or can pick a fun, unique shape for your decals so that they stand out from the crowd.

Vinyl decals are also very versatile. You can use them as stickers to be handed out kind of like business cards. This proves to be very useful in that if someone gets a sticker, chances are they’re going to stick it to something! For you this means that it will be on display for even more people to see rather than being placed in a wallet or drawer somewhere.

Decals can also be used for vehicle graphics. I’m sure you’ve seen your local landscaper or roofer drive by with their company logo and information on the side of their truck. These graphics are often made with vinyl decals due to the durability and weather resistance of the material. While the decals are made to last, they are also very easily removable and can be switched out if something changes such as your phone number or email address.

One other application that is great for vinyl decals is signs! From custom banners to yard signs, vinyl is a great way to put your company out there on signage. As mentioned before, vinyl can be cut to just about any shape or size meaning you can create a very unique image for your business. Vinyl also tends to be cheaper than porcelain or metal lettering yet can be applied to a variety of surfaces. Vinyl banners are a great and simple way to advertise your business in a variety of settings while something like a metal or corrugated plastic sign may be a more durable and permanent option.

No matter how you use them, vinyl decals are a great option when it comes to advertising your business!

3 Affordable Political Campaign Signs

Your political campaign runs on money, but that doesn’t mean it’s made of money. The good news is it doesn’t have to be with cheap, innovative solutions that won’t leave your pockets empty by the end of the day. When you’re running a political campaign for your local, state or national elected position stick to the marketing material that works! Here we have our top three political campaign signs you can get at an affordable rate, guaranteed to bring you the attention your campaign needs to succeed.

Getting your campaign kickstarted means blanketing the market with your campaign, letting people know who you are, what you stand for and what they can do to take part. That’s the great part of about Bumper Stickers because they allow you to do exactly that at a relatively inexpensive price point. Made from adhesive vinyl stripes, bumper stickers can be mass produced and easily distributed to the masses.

When working on a budget, but looking to attract as many eyeballs to your campaign as possible, you shouldn’t shy away from the small investment found in political magnets. Typically used to be applied to vehicles on either side, magnets have great potential to be seen by hundreds to thousands of individual voters depending on your location and commutes. This typically works best as a method for your entire campaign staff, to ensure continuous promotion throughout the day at multiple geographic locations.

Lastly, when working with affordable political campaign signs, you’d be crazy to ignore what has become the staple for campaigning, the fairly affordable investment: Lawn Signs. Typically made from a sturdy corrugated plastic material ranging in size, but typically about 18×24 inches. Lawn signs are produced with metal stands to extend their height to about two feet off the ground. Which is great for placing lawn signs near roads or sidewalks where high grass may be an issue. Due to their size, they are incredibly good for close foot traffic and farther vehicle traffic. This and due to their affordable cost, has made lawn signs immensely effective for political campaigns.

If you have additional questions on Lawn Signs, Stickers, banners, Magnets or Bumper Stickers feel free to contact the experts who have served for over a decade in the political signage industry, or check out their educational political videos and tool tips scattered across their website for any additional information on political signage.

Signage, the Under Utilized Advertising Tool

Less than 20 years ago, no one imaged they’d be able to advertise their company through a crazy thing called the internet. With more and more advancements in technology, advertising is becoming more and more popular and easy to do. We’ve become so focused on reaching our online followers that we often forget those who aren’t online; those who drive past your business every day or maybe driving down the highway past a billboard for your business. Advertising got its start long before the internet and many forget to consider the old reliable form of signage.

If done correctly, signs can be a creative, attractive, and informative way to help boost business as well as stand apart from your competition. According to studies, 50% of new customers choose to enter a business because of a sign that attracted their attention. This just goes to show that sometimes old ways are the best ways.

Signs act as a silent salesperson. The great thing about a sign is you design it, install it, and then let it do the work for you. Signage in front of a business stands as a reminder for future instances where your business may be needed as well as a marketing tool to draw customers in while driving past. Signs used inside your business can help customers locate certain products and even encourage spontaneous purchases on certain items.

Signs are an essential component of marketing for a business. Signs that feature logos are a great way to help reinforce your brand. Signs are also a great way to draw attention and convey important information about your company. Outdoor signs have 24 hour a day, 365 day a year visibility meaning their impact on customers is continuous while you only have to pay a one-time fee for it.

If you’re going to be purchasing a sign for your business, it is important to consider the different types available. Signs come in a variety of materials such as metal, plastic, and wood. If you’re looking for something that may not be very permanent or easily movable, vinyl banners may be a great option. For signs mounted to the sign of a building, metal is typically a great option. Corrugated plastic signs are great for contractor companies such as landscapers and roofers to show “hey we did this work” at previous worksites. All of these options can easily be customized with vinyl decal lettering which comes in a variety of color options and can be printed to just about any shape or size. It is also very durable and weather proof!

If you’re in the need for advertising for your business, don’t forget the old, yet still relevant, methods and be sure to get yourself some signage!

Ethical Bribes Create Trust, Value and Leads

If you’re like most experts, you’re looking for ways to reach more of your market in order to build trust, create value and ultimately do business.

One of the best ways to do this is to give potential customers and clients a “taste” of what you do by way of samples. Someone who perfected this model is Debbie Fields. As the story goes, when she first came up with the idea for a business Debbie tried to sell her cookies. Not many people were interested.

Rather than give up, she put a “sample” plate together, going door to door, offering free cookies to whomever was willing to take some.

Within a short period of time word got around how good the cookies were. Debbie Fields aka Mrs. Fields, quickly went from giving her cookies to reluctant strangers to building a multi-million dollar enterprise. Granted, there was a lot of work building the business, but had Mrs. Fields not been willing to give people a taste of what she offered, she would have ended up like countless others; throwing in the towel, chanting, “This stuff doesn’t work.”

Actually, giving people a sample of what you do can work great. In the online space you can offer eBooks, eReports, videos, audio files, podcast shows and articles to name just a few of the many ways to create value first before asking for the sale.

Make sure whatever you offer is of very high value. The notion that it can be low quality because it’s free is way off base. After all, in many cases this is the first touch point potential customers have with you.

Additionally, make sure that you have a clear path to where you want to take people. What is your end game? Where do you want potential buyers to end up? What needs to be put in place to make this happen?

If you’re a consultant who uses free reports to secure leads, do you have a process in place to follow up with those who have expressed interest by opting in for your report.

An obvious path would be:

  • Opt in
  • Series of follow up messages
  • An invitation to complete an assessment
  • A complimentary coaching call for those who put effort into the assessment
  • A discussion on what solutions you provide via various consulting programs

Authors, a chapter of your book turned into a report is a really nice giveaway. Another idea for authors is to shoot a short video that explains something written about in your book. Then there’s the idea of hosting a webinar on a topic that is directly related to your book.

Bottom line is this; whatever industry you’re in, if you are a service based business, offering free content is one of the best ways to gain trust, generate leads and grow your business while serving your market.