Category Archives: Advertising

Why Your Domain Name is as Important as Your Business Name

It took you a lot of time and effort to come up with the perfect name for your business, and if you’re setting up a website for your business, you should invest as much time and effort into coming up with a domain name.

While it’s true that there are several things that need to be considered when creating your website,  like the design, the layout and the navigation are all crucial; however, there is one thing that is even more important than all of these elements – your domain name – which is why it is so important to check WHOIS for available domain names when creating your website.

Why is your domain name so important? Because just like your business name, it should grab the attention of your targeted audience, let them know what you offer and make them want to click on your site. And, by checking available domain names, you can be sure that the name you choose is available for your site.

Need help creating a domain name? Keep on reading for some valuable tips.

Tips for Choosing a Domain Name

It may sound like a simple task at first, but think about how much effort you put into picking the name for your business. You did your research, you put your creativity to work and you spent hours, days, weeks or even months trying to create something clever that would grab the attention of your intended audience. Well, the same holds true when choosing a domain name.

Being that it can be a difficult process, here are some tips that can help to simplify choosing that ever-important domain name.

Choose Something Catchy. You want to pick something that will stand out. The more attention-grabbing your domain name is, the more visitors you will have to your site.

Pick Something that Makes Sense. You also want to pick something that is relevant to your business. For example, if you are a florist, you’ll want to have a term that relates to flowers in your domain name, as people will automatically know what your business is about based on that name.

Think Outside the Box. Try to think outside the box. If you select something that is an alternate of a common domain, you’ll likely get lost in the crowd. With the example of a florist business, instead of using the word “flowers” in your domain, try using the word “blooms”.

Three Questions to Ask Your Next Advertising Agency

If you own a small business, at one time or another you’ve probably donned more hats than you knew you could. You’ve probably been the owner, the bookkeeper, the designer, and the head of marketing. The further you get in your life as an entrepreneur, the more you begin to realize that being a smart business owner means delegating tasks to those who have experience and time to work in your business while you work on the bigger parts. Hiring an advertising agency can be a daunting task, but if done right, it can propel your business to the next level. When you’re evaluating proposals, make sure to ask these three questions so that you’re sure you’ve made the right choice.

1. Have You Worked in My Market Before?

This can be a big red flag right off the bat. If the advertising agency has never worked in your market or isn’t able to show work that would be somewhat similar to what you’re looking for, then it might not be the best fit for your company. While it may seem exciting to be the pioneer, if your budget is tight for outsourcing, then you want to make sure you take the safe bet. Look for campaign examples and case studies that show how the agency has worked with clients in your area.

2. How Long Do They Typically Campaign?

Asking about the duration of a campaign can help you set realistic expectations when working with a new advertising agency. If you’re looking for short-term gains, running a traditional ad campaign might not be the best fit for you, so talking with the account managers at the agency can help you decide if they can meet your expectations, or if you need to seek another firm. Remember that marketing is a long process, and results can take time. Make sure to remain realistic in your expectations (but always make sure to voice concerns if you’re not satisfied).

3. Will They Handle Your Social Media (and Do You Want That)?

Many companies have become full-service agencies that handle your marketing, advertising, and your social media accounts. Depending on how many partnerships you want to make, this could be helpful, or it could make things more stressful (especially if you sever ties with the advertising agency later on). Decide what exactly you want to delegate to your new firm and make sure to keep an eye on how your company’s “voice” is perceived on social media. If, however, you’re interested in sourcing it to another agency or keeping it in-house, there are many talented agencies that focus specifically on ad campaigns and won’t touch social media because of their expertise in other areas.

Hiring your first advertising agency can feel like a daunting task as giving up your marketing efforts to another team means letting go and trusting that the job will be done well. Once you’ve chosen an advertising or marketing firm, make sure to do your research, set your goals, and keep open lines of communication with your account manager so that your next campaign is a success.

Tips for Creating the Best Sign For Your Business

If you own your own business, you know that competition out there is fierce. Business owners need to come up with new, interesting ways to grab their customer’s attention and signage is a great way to do just that!

While you may be thinking signs?, that’s your new and radical idea? If the sign is done the right way, it is a great method that has been proven for years to be effective. Here are a few tips on how to get the best sign for your business.

1. Use a skilled designer: Anyone can call up a sign maker and say I want this, this and this. Designers go to school for this kind of thing, it’s their job! Even if you have a set idea, give the designers a little freedom to tweak things and give you suggestions on how to best design your sign. Also, if you’re going to be placing the signs in multiple areas, take pictures, even slight adjustments on letter size or color can be helpful in getting the most attraction in each area. Showing the images to your designer can give them a better idea about how to set things up.

2. Go for high-impact: You’re spending all this money on signage; you want people to remember it. Think about how many signs you pass just on your way home from work and how many of those do you remember? You need your sign to be imaginative, eye-catching and most importantly memorably. Make sure your customers (current and future) know exactly what it is you’re trying to get across. If someone needs your services, your sign should draw them in to your business, and if they don’t’ they should remember your sign for future reference.

3. Keep it simple and use high contrast: Even if you’re driving 20 miles an hour, it’s difficult to read a sign with a ton of information on it. Imagine going 50 and it’s nearly impossible to read more than a sentence! Get your point across with minimal words. No matter what your message, you need to make sure it can be read! White letters on a yellow background isn’t going to work, black on yellow, would be a lot easier to read!

4. Choose the right font: If you own a construction company and you use a cartoon character font, it’s just not going to look right. The type face should be reflective of your business and the message you’re trying to get out. A company like contractors should use clean cut, strong looking fonts while an art gallery may want to use a light, sophisticated script. Combining a variety of fonts in a small space can also make it difficult to read to keep it to 1 or 2 fonts.

5. Know your competition: Drive around town and see what everyone else has for signs. Getting an idea of what is out there will help you to create something that will stand out from the rest. You can always use other companies as inspiration but be sure to create your own unique sign or else you’ll just blend right in with them.

6. Make it visible: We’re not saying don’t hide it behind a bush, although we do hope you don’t do that, but simply light up your sign. Make it so it is visible 24/7. Good placement and a simple spot light or 2 is all you need to accomplish this.

Keep these tips in mind and you’ll be sure to create a sign for your company that stands out from the rest!

What’s the Difference Between Decals and Stickers?

Even as someone who works with stickers and decals on a daily basis, I will admit I use the terms interchangeably. For someone who is in the market to purchase these products though, it can be confusing and will want to know the difference between the two as well as the different types that are available. So here’s what you need to know:

When most people hear sticker they think of things like the gold star you’d get on your homework in grade school. By definition, a sticker is “an adhesive label or notice, generally printed or illustrated” which brings in the further question of what exactly is a label?, but we’ll get back to that later. A sticker is often a piece of paper or plastic that has an adhesive on the back attached to a backing which can then be peeled off and placed on any smooth surface. Essentially “sticker” can be used as a catch all term for an object (typically paper or plastic) with an adhesive backing. It is also important to note that stickers are one solid piece. For example if you have a “sticker” that says America on it, you would peel off one solid piece rather than each individual letter. Stickers also typically have a stronger adhesive as they are meant to last a longer time.

To go back to the previous question of what is a label, there are different kinds of labels as well but most that are included in this category also have an adhesive backing. Labels are not meant for outdoor use and are typically printed on paper similar to what you’ll find in your printer at home or slightly thicker.

Then there are decals. According to the definition, decals are “a specially prepared paper bearing a picture or design for transfer to wood, metal, glass, etc.”, meaning that decals, although they are considered stickers, are prepared on a special type of paper in hopes of eventually being transferred onto a variety of different surfaces. The key word with decals is TRANSFER. When you purchase a decal you will notice that it comes not only with the typical sticker backing, but also a 3rd layer on top of the decal itself. This is called transfer paper and is used to transfer the decal from one surface to another. It also helps to assure your decal is in the correct spot before you attach it.

Although the terms can still be confusing, we hope this gives you a little bit clearer idea of what each term means!

Online Advertising Is Booming In China

Shanghai, China – 25th August 2016 – For Men of honor Advertising Organization, business is truly holding solid, Bragging a noteworthy customer base including enormous name brands, for example, Lancôme, Vogue Paris, and Avene, the showcasing Office has chosen to shake things up and offer its devoted clients a reprieve in intense times, the trusted and most dependable promoting organization has reported the development of their support of Zhabei range in Shanghai.

Beginning as a two-man group working from a home office in 2012, Refined men Advertising Office (GMA) is currently one of the essential players in the Chinese advanced showcasing industry. The start-up organization is succeeding where numerous others have fizzled.

“China is a business visionaries’ fantasy, with new companies opening hourly” says GMA fellow benefactor Olivier Verot. “Be that as it may, they are collapsing at a comparable rate. Not understanding the business sector, becoming too gradually, becoming too rapidly. They are coming up short for different reasons” he proceeded.

For an organization that has practical experience in computerized promoting and publicizing, GMA’s development has been relentless in the course of recent years and the office now utilizes 37 full-time staff, extending work area space in the Jing’an office to limit.

Instead of migrating the whole office, Olivier and prime supporter Philip Qian settled on a key choice to open another office in Zhabei, leaving the deals and customer administration groups in the focal Shanghai office to suit the developing computerized operations group.

“It is advantageous to have an office situated in downtown Shanghai. It is simpler for our remote customers and in addition our worldwide staff who like to be situated in the city.

“Our operations group is predominately nearby and wants to work in neighborhoods the typical cost for basic items is less expensive,” clarifies Olivier. The decision of office space on Hutaizhi Street was additionally a considered choice, looking towards what’s to come.

Focus 5i was outlined on account of business visionaries and new companies. It has current offices with splendid open spaces, offering more than the customary four divider office space.

GMA are hoping to select the up and coming era of computerized advertisers “We need to pull in the best, brightest and most imaginative office situations like this are speaking to youthful and inventive personalities,” says Olivier.

For most up to date initiate, Chiu ChuanFeng (Fred), the workplace is an extraordinary outlet for imagination. As per Fred, “The group is youthful and dynamic so this easygoing workplace suits us. We buckle down, however here we feel motivated to grow new thoughts.”

As the office keeps on developing, GMA is hoping to grow their system further with authors searching for open doors for workplaces in Beijing and Shenzhen.

Courteous fellows Showcasing Organization is a computerized promoting organization situated in Shanghai helping outside organizations build up their business in China by speaking with Chinese customers.

The office is sponsored by a group of worldwide promoting experts with a top to bottom comprehension of both western and Chinese showcasing situations. Utilizing the most recent devices and bits of knowledge, Men of honor Advertising Office drives the path in achieving the Chinese buyer guaranteeing a sound return on initial capital investment for their customers.

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What Mass Media Is Best For Your Advertisement?

Business owners are all trying to do one thing, get customers. In a world full of advertisement it’s difficult to know which media outlet to use in order to advertise to potential clients. To help make this easier I’d like to cover what exactly mass media is and the different outlets you can choose from.

What IS mass media? By definition, it includes any means of communication which reaches large amounts of people. That’s a fairly broad term which can make it all the more difficult to choose a method on which to advertise. This term was coined back in the day when radio and television were these crazy new inventions, but now that the World Wide Web exists, the options are seemingly endless.

Let’s start with the basics.

Publishing Media is the “original” form of mass media, in other words PRINT. This includes newspapers, magazines and books. Most are probably thinking “books?”. Although they may not be a popular form of advertising, they do help to get messages out to the masses so in this case they are considered a form of mass media. Printed newspapers are dwindling in popularity but still a violable option for advertising, especially to older generations who still appreciate their morning newspapers. Magazines are a great option if you have a specific target audience. For example if you’re selling fishing equipment, selling in magazines which focus on outdoor activities would be your best bet.

Broadcasting Media came about when radio and television entered the technology line up. Radio and television are known as two of the most renowned inventions of the 20th century. Radio changed the lives of people everywhere, enabling them to hear news from across the world and then television let them see it. Broadcasting media is still by far the most popular form of media advertising today.

Electronic Media is the media form your children are probably most familiar with. This includes things like computers, cell phones, and of course the INTERNET as well as some “older” technology such as cd players and tape recorders. Not surprisingly the internet is by far the most popular method of electronic media. Social media pages as well as search engines thrive off of money made from selling advertising spaces. These sites also offer benefits like being able to specify who you want your advertisement to be aimed at such as a certain age group or people with a common interest.

When deciding which outlet would be most beneficial for you company think about your audience. Are they an older generation who may be most easily targeted by newspaper ads? Or are they tech savvy teens who would be on their phones 24/7? Be sure to pick not only the correct outlet but correct “channel”. By this I mean if you’re going to advertise your new lip gloss product in magazines, don’t do it in Home and Garden instead, try magazines like Cosmopolitan or Seventeen, somewhere where your audience will easily be reached.

Hopefully now you have a better understanding of what mass media is and what option is best for you company!

Creating More Sales Traffic That Sticks

Advertising is expensive and, next to creating your product, probably the most critical and expensive investment for developing and growing a successful business.

You May Have To Sacrifice Equity

Some businesses see advertising as their way to growth but I know this is often a gross oversimplification. And the reason is, advertising done wrong can be the biggest waste of money which can often leave the company without working capital.

It’s quite simple – the best ideas mean nothing without connecting with the marketplace. In fact it’s so critical to make this connection, that Steve jobs gave 30% of Apple to a venture capitalist who invested less than $100,000 to support their initial marketing campaign. Without Steve’s understanding that advertising has to be done right and risking 30% of his company to get the right individual’s know-how, we probably wouldn’t have Apple today, despite the brilliance of their products.

The lesson is brutal in its simplicity.

Understand your marketplace and the need for the right advertising campaign to connect to with it and then fund it – almost at any cost. If you can’t fund the proper advertising campaign then you need to find the funds, which may well mean dilute your shareholding.

If Social Media’s Not Your Space Grit Your Teeth

If your company can effectively use social media, then count yourself lucky. At least for the moment while the phenomena lasts! Being able to effectively use social media is one way to reasonably easily put your message in front of your market place.

Many of us however do not have an audience keyed into any of the current social media platforms and if this is you, then you are up for an expensive campaign which could be your make or break.

The problem with advertising in marketplaces other than social media is overcoming the saturation of consumer products information which confuses everyone. When I say saturation, there are now over 4000 books published every day and the amount of printed knowledge doubles every four years. So when you consider that as a species we hate confusion, you can see why it’s so hard to shine your product’s light through this marketing fog.

Whichever advertising platform you use, it’s critical to make people aware of your point of difference.

Key Elements To Your Marketing Message

There are some key lessons to be learned about your message in this respect:

  • It must be simple – and strike the reader as a good idea – immediately!
  • It must be logical – your message must make sense
  • Repetition is critical – you must ‘keep on message’ and continue to relentlessly push your point of difference.

I have been reading Jack Trout’s excellent ‘Differentiate or Die’ again and borrowed from his cautionary comment about creativity where he explains that advertising agents and marketers love being creative, (after all, this is how they win their coveted industry awards). The trouble is, this means they like to change the message often and sometimes not reflect your need for a simple, logical and repetitive message.

New Product Launches

Launching a new range can be far better than trying to adapt an existing one.

In 2001 on the launch of their environmentally friendly car, Honda put it in the body of their successful and long established Civic Hybrid. Swing over to Toyota who, with a similar performing model, created a clearly identifiable Prius that many critics said did nothing better than the Honda. But the Prius success story is now a legend. People wanted to be recognised as driving the friendly vehicle despite its odd looks. There may be a lesson for you here.

It’s a question of people making a choice because it’s what they think they should have based on what others have chosen. How many people you know own a four-wheel-drive or SUV and haven’t taken it off road for example? (Confession, ours has made it twice and very briefly at that.)

Stick To The Script

It’s important to maintain focus. But even the largest companies drop the ball – A beverage company was well known but they blew because they’ve became creative and tried to replace it with their new versions in new bottles.

So you see the bad news is advertising is not always successful, and certainly not overnight. Also reference the phenomena of light beer taking close to 10 years to gain a foothold in the market in Australia despite all the RBTs outside the pubs every night.

I hope this information helps you exploit your point of difference so you can get on the road and grow your business and harness more raving fans.

So get your act together, set a budget, and then get out there and make it happen. And when you hit the sweet spot at all costs stick to your message and don’t let your creative advertisers make the change too soon!

The Marketer’s Guide To Banner Finishing

Choosing the right materials and printing technology are two of the three keys to achieving soft signage success. Proper finishing techniques are also vital to ensure the success of your banner graphics. “Finishing” refers to various ways in which the edges of the banner are trimmed, folded, sewn, welded or otherwise treated to arrive at the final graphic. The finishing and installation methods chosen affect how the banner will be seen by your target audience.

There are a variety of ways that banners can be displayed – hanging by rope or zip ties through grommets around the perimeter, using a dowel or pole through a pocket at the top of the banner, attaching hook & loop fasteners (Velcro®) to the back, or using a silicone bead edge inserted into an aluminum channel frame. Let’s look at each of these options and the required finishing.

Rope or Zip Ties and Grommets

The most popular way to hang a banner is using rope or zip ties through grommets around the perimeter. If the banner will be outdoors or have any tension applied to the grommets, you’ll want to reinforce the perimeter of the banner with a hem. Much like the legs on a pair of pants – hemming folds the material back on itself, reinforces the edges and at the same time provides a smooth finished look. The three most popular methods for hemming edges are to use double-sided adhesive tape (for short term use), sew the hem with thread or heat weld the edge.

A sewn hem uses a single- or double-stitched edge run through an industrial sewing machine. Providing a great deal of strength, a sewn hem also enhances aesthetics and basic functionality. In heat welding one inch of the vinyl banner material is folded over and welded to the backside of the banner, forming a clean seal where the weld is as strong as the material.

For a long term outdoor application; reinforcing the hem where grommets are installed is recommended. This is done by heat welding nylon webbing into the hem of the banner. The webbing helps prevent grommets from pulling out of the banner when under heavy tension. Other techniques to consider for banners displayed outdoors are wind slits, which allow air to pass through part of the banner, thus relieving some of the tension from wind, and corner gussets, which spread the force applied to corners across a larger portion of the banner.

Dowels & Pole Pockets

When installing soft signage, from light posts to hanging banners from the ceiling, pole pockets provide the perfect solution. A section, often 3″ to 4″, of the top edge of the banner is folded over to the back and then sewn or welded to create a “pocket.” A pole or dowel is then inserted, providing a rigid, sturdy banner top ready to be hung. Pole pockets with dowels along the bottom are a great way to make sure that the banner hangs straight and taut.

Hemming alert: when designing your artwork, take into account where the hem and any stitching will appear. Having the hem or stitching run through your client’s logo or text is a no go. Make sure your print provider matches the thread color with the colors in your banner design, so you don’t end up with light colored thread on a dark colored banner.

Hook & Loop and Silicone Edge Graphics

If a banner is going to be changed out frequently or is being hung on a wall that doesn’t allow for rope attachment, hook & loop fastener – commonly referred to as Velcro – is a great solution for traditional vinyl banners and for dye sublimated fabric graphics.

The newest method for displaying fabric graphics is to sew a silicone strip around the edge of the graphic and then insert the strip into the channel of an aluminum frame. The natural stretch of the fabric and the silicone allow the graphic to be tensioned completely flat upon installation. Unlike a sewn hem or pole pocket in a vinyl banner, the sew line in silicone edge graphics (SEG) is hidden within the channel frame providing a more polished appearance.

At the end of the day, poorly finished hems, torn grommets and bunched edges are indications of soft signage gone wrong. To achieve true success in your soft signage campaign it’s not how you start but how you finish!

Independent Media Agency For Your Business Marketing Solution

Choose one within many independent media agencies, it takes several considerations to keep in mind. Rely only on conventional way to promote your brand, it will be a tough job considering the lifestyle of your customers that tend to look for information online. And even tough that you already launch your brand online, it is not a guarantee that your clients will come to you. Therefore you need help from professional for best marketing solution that will benefit your business. The next question will be like how to choose your partner to offer you marketing solution.

Obviously, you need to apply investigative works to figure out the best solution for online marketing agency. Here are few basic things to consider, first, you can look for the agency through search engine. When it comes to this, pick some names from its front page. Second, have top rank is not the only thing that becomes your consideration to choose an online marketing agency. Take some time to find out the way they market their service through their website. If you find that the way they present themselves interest you, then you can consider that one. Third, choose your online marketing agency based on the price only is not recommended.

Working Media Group is one among other online marketing agencies that strive to give the best services for its clients to drag their clients’ potential customers, not only to know their clients’ brands, but also they will make a purchase. They offer various online marketing solutions such as brand analysis, analysis for path and purchase and more. In addition, their service for mixed marketing solution will cover; development for landing page, direct marketing, the combination of SEO and SEM, audience segmentation and more. They provide high level quality for marketing solutions for brands holder by considering their budget.

What All Business Owners Should Know About Media Buying

Media buying, from conceiving the strategy to coordinating with vendors, is an important part of a business’ marketing plan. Having a solid marketing plan is the most crucial point of advertising for a brand. The first steps include the following:

– Conceive the campaign. The marketing team must come up with a variety of ideas in order to effectively communicate the message for the brand with a campaign.
– Strategic planning. Next, the marketing team will need to focus on how they will execute a plan through developing a strategy. It refers mostly to the distribution of the message through available channels, such as television, print, radio, social networks, and so on.
– Coordinating with vendors. After the strategy has been finalized, the next item on the agenda is to contact different vendors that relate to the brand to see what they can offer to the campaign.

Next Step: Vendor Meetings

Have meetings with each vendor to see what advertising slots they have available. Pricing should also be negotiated at the meeting. After the financial and logistical negotiations are complete, focus then turns to the artwork. There will need to be different yet cohesive items for different uses within the campaign. The media buying team should decide on the appropriate scale and other variables.

Once the artwork has been generated, it will need to be sent to the vendors with detailed instructions. This will prevent any confusion and ensure that all instructions are followed. A digital advertising campaign can be simpler to navigate since the deadline typically is not so tight.

After the advertising materials are complete, it is crucial to go through them with a fine-tooth comb. Look for any errors so that they can be fixed immediately. It is very important to locate any issues in the posting before it goes to print for the public.

Why a Media Team is Useful to a Brand

The media buying process can be long and arduous, especially if it is not the primary job function of the person working on marketing campaigns. That is why it can be very beneficial to utilize the expertise of a professional media team to handle all of these steps.

There should be only one point of contact. Rather than juggling a full workload with the additional phone calls, meetings, and planning that this process entails, a dedicated professional can be a single point person to handle the process, making it much smoother and streamlined.

Media buying teams are experts at what they do. They have established relationships with vendors over many years. Understanding the media buying process is crucial to the success of a campaign, whether the success is measured with online traffic, leads generated, or any other metric.