Monthly Archives: October 2016

Why Your Domain Name is as Important as Your Business Name

It took you a lot of time and effort to come up with the perfect name for your business, and if you’re setting up a website for your business, you should invest as much time and effort into coming up with a domain name.

While it’s true that there are several things that need to be considered when creating your website,  like the design, the layout and the navigation are all crucial; however, there is one thing that is even more important than all of these elements – your domain name – which is why it is so important to check WHOIS for available domain names when creating your website.

Why is your domain name so important? Because just like your business name, it should grab the attention of your targeted audience, let them know what you offer and make them want to click on your site. And, by checking available domain names, you can be sure that the name you choose is available for your site.

Need help creating a domain name? Keep on reading for some valuable tips.

Tips for Choosing a Domain Name

It may sound like a simple task at first, but think about how much effort you put into picking the name for your business. You did your research, you put your creativity to work and you spent hours, days, weeks or even months trying to create something clever that would grab the attention of your intended audience. Well, the same holds true when choosing a domain name.

Being that it can be a difficult process, here are some tips that can help to simplify choosing that ever-important domain name.

Choose Something Catchy. You want to pick something that will stand out. The more attention-grabbing your domain name is, the more visitors you will have to your site.

Pick Something that Makes Sense. You also want to pick something that is relevant to your business. For example, if you are a florist, you’ll want to have a term that relates to flowers in your domain name, as people will automatically know what your business is about based on that name.

Think Outside the Box. Try to think outside the box. If you select something that is an alternate of a common domain, you’ll likely get lost in the crowd. With the example of a florist business, instead of using the word “flowers” in your domain, try using the word “blooms”.

Three Questions to Ask Your Next Advertising Agency

If you own a small business, at one time or another you’ve probably donned more hats than you knew you could. You’ve probably been the owner, the bookkeeper, the designer, and the head of marketing. The further you get in your life as an entrepreneur, the more you begin to realize that being a smart business owner means delegating tasks to those who have experience and time to work in your business while you work on the bigger parts. Hiring an advertising agency can be a daunting task, but if done right, it can propel your business to the next level. When you’re evaluating proposals, make sure to ask these three questions so that you’re sure you’ve made the right choice.

1. Have You Worked in My Market Before?

This can be a big red flag right off the bat. If the advertising agency has never worked in your market or isn’t able to show work that would be somewhat similar to what you’re looking for, then it might not be the best fit for your company. While it may seem exciting to be the pioneer, if your budget is tight for outsourcing, then you want to make sure you take the safe bet. Look for campaign examples and case studies that show how the agency has worked with clients in your area.

2. How Long Do They Typically Campaign?

Asking about the duration of a campaign can help you set realistic expectations when working with a new advertising agency. If you’re looking for short-term gains, running a traditional ad campaign might not be the best fit for you, so talking with the account managers at the agency can help you decide if they can meet your expectations, or if you need to seek another firm. Remember that marketing is a long process, and results can take time. Make sure to remain realistic in your expectations (but always make sure to voice concerns if you’re not satisfied).

3. Will They Handle Your Social Media (and Do You Want That)?

Many companies have become full-service agencies that handle your marketing, advertising, and your social media accounts. Depending on how many partnerships you want to make, this could be helpful, or it could make things more stressful (especially if you sever ties with the advertising agency later on). Decide what exactly you want to delegate to your new firm and make sure to keep an eye on how your company’s “voice” is perceived on social media. If, however, you’re interested in sourcing it to another agency or keeping it in-house, there are many talented agencies that focus specifically on ad campaigns and won’t touch social media because of their expertise in other areas.

Hiring your first advertising agency can feel like a daunting task as giving up your marketing efforts to another team means letting go and trusting that the job will be done well. Once you’ve chosen an advertising or marketing firm, make sure to do your research, set your goals, and keep open lines of communication with your account manager so that your next campaign is a success.