If you own your own business, you know that competition out there is fierce. Business owners need to come up with new, interesting ways to grab their customer’s attention and signage is a great way to do just that!
While you may be thinking signs?, that’s your new and radical idea? If the sign is done the right way, it is a great method that has been proven for years to be effective. Here are a few tips on how to get the best sign for your business.
1. Use a skilled designer: Anyone can call up a sign maker and say I want this, this and this. Designers go to school for this kind of thing, it’s their job! Even if you have a set idea, give the designers a little freedom to tweak things and give you suggestions on how to best design your sign. Also, if you’re going to be placing the signs in multiple areas, take pictures, even slight adjustments on letter size or color can be helpful in getting the most attraction in each area. Showing the images to your designer can give them a better idea about how to set things up.
2. Go for high-impact: You’re spending all this money on signage; you want people to remember it. Think about how many signs you pass just on your way home from work and how many of those do you remember? You need your sign to be imaginative, eye-catching and most importantly memorably. Make sure your customers (current and future) know exactly what it is you’re trying to get across. If someone needs your services, your sign should draw them in to your business, and if they don’t’ they should remember your sign for future reference.
3. Keep it simple and use high contrast: Even if you’re driving 20 miles an hour, it’s difficult to read a sign with a ton of information on it. Imagine going 50 and it’s nearly impossible to read more than a sentence! Get your point across with minimal words. No matter what your message, you need to make sure it can be read! White letters on a yellow background isn’t going to work, black on yellow, would be a lot easier to read!
4. Choose the right font: If you own a construction company and you use a cartoon character font, it’s just not going to look right. The type face should be reflective of your business and the message you’re trying to get out. A company like contractors should use clean cut, strong looking fonts while an art gallery may want to use a light, sophisticated script. Combining a variety of fonts in a small space can also make it difficult to read to keep it to 1 or 2 fonts.
5. Know your competition: Drive around town and see what everyone else has for signs. Getting an idea of what is out there will help you to create something that will stand out from the rest. You can always use other companies as inspiration but be sure to create your own unique sign or else you’ll just blend right in with them.
6. Make it visible: We’re not saying don’t hide it behind a bush, although we do hope you don’t do that, but simply light up your sign. Make it so it is visible 24/7. Good placement and a simple spot light or 2 is all you need to accomplish this.
Keep these tips in mind and you’ll be sure to create a sign for your company that stands out from the rest!