Monthly Archives: June 2016

Using Vinyl Banners to Advertise

When choosing to advertise your business or project there are a variety of options on how to go about it. Options like TV ads, radio commercials, social media campaigns, and newspaper articles can take a lot out of your budget. One option that has proven to be successful time and time again is custom banners.

Most people are probably thinking, “Banners are better than Facebook?” and while that depends on what you are advertising and how much you have to spend, banners can a successful as well as cost efficient option for your business. I would highly recommend them for small businesses that thrive off of a local clientele.

Custom banners are highly durable yet can easily be removed and used over and over again. There are multiple ways to install them and most will come with grommets so you can easily attach them wherever you like without damaging the banner itself. For the banner to be successful, placement is key! If you are using it in front of your business, be sure it can be seen from afar and there are no trees or anything blocking the view for those driving by. Using a spot light at night may also be a good idea so customers can locate you.

Due to the fact that banners are made with vinyl, it is easy to create a fun, vibrant banner. Vinyl decals that are used for the lettering come it a variety of colors and can be cut to just about any size or shape. When designing your banner, it is important to keep in mind that you want the lettering to stand out and also be easily readable from afar. Picking a detailed script font may not be the best option. Also, make sure your colors pop, putting yellow lettering on a white background can make it very hard to read, however if you use a black background the yellow will really stand out.

Graphics are also key and can be what sets your banner apart from the others. Be sure your image is eye grabbing but not so distracting that it takes away from the information you’re trying to get out there. Many sign shops have the capability of printing out multi-colored images (much like you printed them off on your home computer) giving you the opportunity to use your own graphics and logos without having to simplify them.

One of my favorite things about using banners is their versatility. If you want to hang it on the side of your building, you can do that. If you go to trade shows often or are setting up booths banners are great options for that as well in that they can easily be moved around and folded up when you’re ready to go!

No matter what your business, custom banners are a simple, cost efficient option to help advertise your business. From their versatility to the wide range of design options, they are truly a great option for all your signage needs.

The Features And Benefits Of Using Portable Advertising

Portable advertising banners are some of the most exciting and attractive advertising solutions available at conferences and exhibitions today. You should consider getting custom-made portable advertising solutions for your next trade show to ensure your products stand out. By reviewing the benefits and advantages to be had by using these brightly colored displays, you will be able to maximize the results your exhibition advertising strategies generate.

Banners that are portable can be designed to meet your unique requirements too. There is an assortment of banner sizes for you to choose from to ensure your advertising displays look perfect in high-profile locations. Whether you are trying to bring more traffic to an exhibition booth, or you are just trying to provide potential customers with additional information about your products and services, you can use these customized solutions to achieve your advertising goals.

If portability is the key to your advertising strategy, you should start your search for the perfect advertisement by reviewing the various features of these products that make them so portable. Banners are typically very lightweight and can be folded up to make them easy to carry. Also, some companies now design their products to retract so that you can easily carry them after a long day of selling.

Advertising solutions that retract come in a wide range of sizes to meet each advertiser’s unique set of needs. Retractable banners only take mere seconds to set up and they look just as professional as any other advertising solution at exhibitions. Plus, due to the small size of their base, they can be placed just about anywhere around your exhibition tent to maximize the visibility of your brand.

If mobility is to be desired, you may also prefer to only buy products that come with their very own carrying cases. In this way, you can easily secure all of your advertising products at the end of the day and transport them to your vehicle without having to carry bulky signage around. Some signage transport cases even come with wheels to make the process of transporting them a breeze.

Products that come with their own carrying cases are quite desirable, because carrying cases can keep your signage in perfect condition as you move from one location to another. By properly caring for the signage you buy, you can prevent the graphics from becoming worn over time. In this way, your graphic displays will continue to impress visitors to your exhibition tents so that you may ultimately make more sales in the future.

There are many options when it comes to the size and shape of the banners that are available. Some advertising displays are tall and narrow to attract attention from afar while others are short yet bulky to grab the attention of people as they meander by your booth. In this way, you can customize your advertising solutions to meet the unique requirements of each venue you attend.

Media walls have proven to be the standard in the portable banner industry due to their vibrant and professional appearance. A colorful wall of imagery representing your brand and products will surely dazzle all who pass by. A substantial amount of important information can be incorporated into a media wall to generate additional brand awareness at conferences.

3 Must Have Tips To Advertise Successfully

This may sound crazy, but there was a time in America, and all over the world, where no one brushed their teeth. I am not talking about the Dark Ages or far away time, but around 100 years ago. When World War I was happening, America’s dental hygiene was very, very poor.

Fresh breath and a bright smile did not indicate status or refinement. Dentists only existed to pull teeth or when something painful needed to be taken care of.

Thankfully, times have changed and most people brush their teeth at least once a day. Half of those people, also floss daily. All these good things were started with a man Claude Hopkins. The story of ‘Pepsodent’ is the big story of his success. He was responsible for the habit of tooth brushing, and made a lot of money doing so.

It took a decade after this campaign initially ran for half of America to be brushing daily. This created an entirely new national habit.

Within a few years, this campaign was exported to more countries and languages using the same basic appeal. These ads earned him over 1 million dollars with this one campaign. To put this in perspective, you could buy a brand new Ford Model A for $385!

Here are the top tips you can learn from this classy campaign.

1. Do Your Research

Hopkins read every dental textbook he could find looking for any nuggets of inspiration to start his campaign. He used very specific, quantified statements based on tests, comparison and data which is the most effective way to make a claim. You need numbers to present – something that is real. Hopkins kept going in his research until something caught his eye, and he started with that.

2. Make Your Prospect Say Yes

What finally popped out at Hopkins was the mention of a strange phenomenon which was plaque. This was not a commonly recognized word then. No one, including most dentists had never even heard of it.

He thought it was a weird word, so he called it ‘a film’ and referenced it in his ads. Part of his ad said to run your tongue across your teeth, and you will feel a film. Why would any woman have a dingy film on her teeth? ‘Pepsodent’ removes the film.

What is interesting is that you can “feel” the plaque. This is not an abstract notion. Anyone can instantly verify whether they are experiencing this problem. This creates an immediate yes. If you were asked if you feel a film on your teeth, how likely are you to check?

If the answer is yes, you might want to go brush your teeth! Hopkins created anxiety about a previously unknown thing and got his audience to say yes. He made them feel self-conscious about something they were previously unconcerned with.

3. Present Benefits Trump Future Pain

It is human nature to respond to something right away. That is why you see timers on offers. If most people don’t act right now, they probably never will.

We are also terrible at predicting and planning for the future. Most have retirement as a goal, but more than 2/3 of the population is short of their retirement savings.

Our brain is not programmed to plan for the future. Hopkins recognized this and knew prevention would never be the key. We will do anything to cure a trouble, but little to prevent it. For example, if you have a headache, you will do something immediately to alleviate the pain.

We want to alleviate the pain and gain that benefit right NOW – not days, weeks or months later. To learn from this, you need to focus on what product or service you have that has immediate benefit. Provide an answer as quickly as possible.

All this being said, you won’t win every single time. Do you think Hopkins wrote just one ad and all of a sudden the whole world changed? He wrote many ads and failed miserably with an earlier campaign for Quaker Oats.

Another lesson to learn from Hopkins is to be persistent and keep going. You never know what is going to be a success until you give try something and stay focused on your ultimate goal.