Monthly Archives: May 2016

4 Tips for Making the Most Out of Your Digital Menu Board

So you’ve made the plunge and decided to switch to a digital menu board in your drive-through, fast food restaurant, or coffee shop. What can you do to make sure that you’re using it to its greatest potential?

During your opening phases for preparation to implement digital menu boards, make sure to think about the full scope of your design and it should fit in seamlessly with your brand’s current design features and brand messaging. Don’t forget who you’re targeting!

1. Focus on pre-bundled combos or meals. Customers, whether in a drive-through or in line indoors, tend to get nervous when asked what they want to order. Devoting enough space to combo meals helps the customer make a decision fast, and can help you to up-sell products.

2. Make it readable. Customers often report that either menu boards are too high up, or the writing on them is too small. Nothing’s more frustrating than not being able to see the menu when you’re hungry-except maybe spending money on digital signage only to have nobody read it. Place your menu board in a visible location, and make your font large enough to read, even for someone who just walked in without their glasses.

3. Be smart with pictures. Our eyes are drawn to pictures, so make them count. Especially in food service, it’s important to have images of your products available-particularly the products you want to be selling more of. Want to sell more desserts? Combos? Drinks? Devote more pictures to them. Consumers will take notice.

4. Change it up. With the rise of digital signage, menu boards are now more dynamic than ever before. Changes on electronic boards can be made much more quickly and at a lower cost than they can with traditional boards-take advantage of this opportunity, and devote some space to changeable options! Don’t change your whole display regularly or people will get confused, but leave some space to make use of your dynamic menu board: use it to showcase specials, promotions, or seasonal messages. (Know your Audience) Think about the placement of your digital menu board. Are visitors walking by quickly, on a staircase or waiting in a workplace? How will this affect your skill to promoting to them? Keep in mind what the most suitable font size will be for the conditions provided along with how quickly the text and items should move or scroll.

Many customers stop to look at the menu each time they come in. Putting time and thought into how your restaurant or drive-through menu board is organized really can make a difference!

3 Mind Blowing Methods for Advertising With Promotional Items

There are various methods of advertising for your company. The print media and the television are traditional mediums to advertise since the erstwhile days. But with the progress of technology new ways of endorsing your business is coming to the forefront. The promotional items are quite commanding marketing tools for improving the reputation of your business and build the brand awareness.

Anything ranging from cooler to coffee mugs can be made into a promotional item. These products, unlike the previous ones, are both cost-effective as well as versatile. Below are enlisted some of the ways by which you can make the possible usage of your promotional items.

Advertising techniques of Promotional Products

There are various ways that will enable you to advertise using these promotional items.

Social Networking: In order to be at par with the modern world, you can actually click pictures of the products and upload them in the social media. In case you own an athletic clothing store you can upload the clicks of the free t-shirts that you are willing to offer the loyal customers. You can also make your team members to take snaps by pinpointing your company logo with a smile on their face. You should also prompt the social networking followers asking them to shop in your online store or go to your nearest retail destination.

Display in the Store: These advertisement tools once put to display at your store will increase the curiosity of the customers. You can put the signature bag of your company with the mannequin that is on full display in the front of the shop. You can also post a sign beneath the display where the consumers will be able to know the vital information about the product. Make the gift as appealing as possible so that they are easy to catch the eyes.

Promotion of website: Advertise that you are offering promotional gifts to the customers. You can make an active link with the words that will show the items that you are offering as a promotional item. Suppose you are selling bedding items then you can provide a set of candles as a promotional gift. You can also present pragmatic items like that of flashlights and tape measures with your logo imprinted on top. This will also enable the family and friends of your customers to be aware of your brand.

The above are some of the ways in which promotional gifts can be used for advertising.